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INTERVIEW - Taking A Bite with Rozette

Calgary Artist Rebrands and Rebuilds

Celebrity Interview by Jason Clevett (From May 2020 Online)
Rozette
Rozette
Rozette
Rozette
Rozette
Rozette
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For 20 years Calgary’s Jenn Beaupre has had a musical career that has taken her on a unique path. A contestant on Canadian Idol Season 3, vocal coach, and touring artist, she recently released the single Bite. If P!nk and Robin had a love child, the brassy, explosive alter ego Rozette captures the attention of anyone who listens to the track.

"I call it, I call it my alter ego that's barely altered.  She's me. But it gives me permission in the public's eyes and in my own eyes a little bit to be an extra me. When I was like, no, I've been flipping Jenn Beaupre for 20 years, why would I fucking do that? My business coach bless his beautiful heart said, I mean this was so much respect. How's it going? How are your streaming numbers? How like how are you feeling about your artistic career? And I was like, okay, fair. He was really loving about it, I was like, actually that's a really fair point. I've been hammering away at that and maybe something fresh would feel really fresh for my artist's heart too. And it does." She said during a skype chat with GayCalgary.com

"I grew up listening to Whitney Houston and Celine Dion and Disney movies. That was kind of my thing. And only recently have I realized that it would be really important to make music that I would want to listen to now. I know that seems obvious and I think a lot of musicians arrived there 86 years earlier than I did, but I was just all about vocals for so long. I'm so fascinated by the human singing voice that I've spent a lot of years just studying. I'm also a voice coach, I've always been so interested in the different textures and tones and riffs of different genres. My earlier music before I rebranded to Rozette is a lot more just vocal and now I want the production to catch up. So that's where Bite was born. I love artists like P!nk. I love that she uses her voice in a big, shiny way. But I also love that I want to turn it up in my car until my license plate vibrates off."

The video for Bite features Rozette in various crazy costumes from a Hot Dog to the Blink 182 Nurse. Even though videos do not have the same airplay as the heyday of MuchMusic and MTV, they are still an important part of being a performing artist.

"I just realized you have to make a video now. And I've never watched music videos, I just want to hear the music. So, making videos has never been a priority to me, but everyone in my world is like, you literally have to, that's how people are consuming music and that's how people are relating to music. That's how people are learning about your face and your brand. It's a necessary product but I don't know if it does anything then just lifts your brand. Maybe when you start getting millions of streams, I'm sure it monetizes quite nicely. But at this point it's just like, look at me, look at me, I'm making generally good noise. Please look over here. I'm a hot dog. With a small budget, what do you do? It was right around Halloween so I took advantage of the fact that you could go into any store and buy a cop, a sexy cop outfit. My friend had a little chef, thing for her kid. Her kid to this day is like, why is auntie Jen wearing my chef hat in the video? Because I just took this little four-year-old kids chef costume and covered like half my nipple. I just wanted it to be bright. I'm like, how do I make a multimillion-dollar video with $2? Well, bright colors and ridiculousness. So that's what we did."

Rozette’s YouTube channel has also gotten notice for her Quarantunes series. Showing her vocal diversity, she’s done short parodies of artists from Celine Dion to Joan Jett based on the current world situation. Parodies have become a common theme in the YouTube generation.

"I have to say that I loved Weird Al and my really close friends laugh their asses off when these started to get attention because they're like, fuck you did love Weird Al. As a serious artist you don't really think of parodies. The reason that things started is one of my friends called me at the very beginning of this beginning of March. My investments tanked and I lost all my gigs and he was like, how are you doing buddy? And I was like, (sings) I'm broke but I'm happy as I laid on my couch and he's like, it's actually pretty funny. You might want to put that on Instagram. So, I just hopped right into the studio and finished the next few lines and that's why they were born just being a verse and a chorus because that's how I started. It just turned into a really fun outlet. I will admit it got a lot harder because things got a lot heavier. In the beginning it was like, people are staying home. It's craziness. And then it was my hair's really long, and roots are showing, and I feel really sad and I don't know if I will make any money ever again. The way I pushed through was to just say honest things lightly."

The cancelation of concerts and large gatherings for the foreseeable future is difficult. It’s not just about income, but part of being an artist is a need to express yourself.

"I’ve done two short Facebook lives and both of them were so odd because I was like, hi silence. So, this is me, is anyone there? It's very different feedback loops than a live show. Live is instant. You can feel the energy in the room, you can see people's faces, you can hear if they're clapping. Doing a live concert online is chillingly odd and you go back to the comments to be like, they were there. They were with me. It's funny you complain as an artist hauling all this gear and my keyboard weighs a hundred pounds and drag it on the stage by myself. Sweating and break a stiletto. That's all I want. "

Keeping your name out there is important.

"Putting a single out in this was complete madness. Lady Gaga postponed her release. But Celine Dion and Lady Gaga will work it out. They can wait a month or two or a year or two and everything will be fine. I think we do what we do because we have no choice. And I don't mean like financially but because that's what we wake up to do. I've had, I had a friend say to me like, you know, the music industry is dead. What are you going to do now? And I was like music. Cause that's what I do. And I'm also a businessperson. Anybody who has sustained any sort of career in my industry has to be a businessperson. So, we're very creative folks. There are some really interesting things I'm seeing possible that will actually only work with emerging artists and not big artists. Someone like me, if a venue said, Hey, we're going to use our patron list and we're going to do a live stream. They can afford someone like me, they’d happily pay that rate and money will still potentially be made. I think that as much as I want to lay down and cry and sometimes, I do, there's going to be possibilities. We’re really creative and inventive people. So I think that we'll figure different things out"

Check in next week for part 2 of our interview with Rozette.


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Contributor Jason Clevett |


Locale Calgary |


Person Rozette |


Topic Celebrity Interview |


(GC)

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