Last January, Priape launched its very first PriapeMag. Together with its selection of existing catalogues (fetish, summer, Christmas), this publication - half catalogue, half magazine - features Priape's range of new products, while giving its clientele plenty of additional info.

Last January, the theme of the first edition of PriapeMag was SEX. This new edition is all about fashion and lifestyle. You can always trust Priape to show you both sides of its personality, and that of its clients too!

With the coming of fall, Priape is also launching its new brand of clothing: ManWear. Its new jeans, T’s, tank tops, hoodies and shirts are a surefire way to fulfill the needs of any urban guy with a sense of adventure and the desire to stand out. This first collection, inspired by Mad Max, is a celebration of true masculinity. Bold and fearless, Priape wets its customer's appetite with this first run, while you await our collections for the upcoming seasons.

Thanks to the collaboration of Gay411, Priape has organized an on-line contest last June that crowned Martin Lacroix as the official ManWear model. He is accompanied by the two finalists, Sacha Parenteau and Carlos Batista. Priape is thrilled to have received some sixty applications from men from across Canada.

Priape brings together exclusive brands, across most, if not all, of its markets in Canada: aussieBum, Andrew Christian, Timoteo, Nasty Pig, Polymorphe and now THE hottest brand of swimwear and underwear in Europe, ES Collection. As well as clothing from ManWear and Jack & Jones pieces, Priape now offers G-STAR in-store and on-line. This way, the gay retailer offers its clients a complete range of apparel tailored to their needs and their budget.

Already at work on the spring 2011 collections, ManWear has for goal to present trendy styles designed in collaboration with fair trade manufacturers who take the environment to heart.