When he was alive, Steve Jobs praised the
iPad’s ability to offer freedom from, among other things, pornography. He
believed Apple had a moral responsibility to keep porn off their devices and
even suggested that anyone that wanted it should buy an Android phone. Since
his passing, Apple has remained staunchly opposed to allowing pornography on
the iPad, yet adult sites like Playboy and Manhunt have found interesting ways
around the restrictions.
iPlayboy is an iPad-optimized app that
offers access to every single issue published by the magazine, as
well as access to new issues, for $8 per month or $60 per year.
Manhunt Mobile is a touchscreen version of
Manhunt.net that allows iPhone and iPad users full access to the uncensored
profiles of its six million members around the world. It seamlessly integrates with all Apple devices so regardless of what device or computer members’ use, they
can access and communicate with all six million Manhunt members across
platforms. It also uses GPS to instantly display nearby guys.
So how did Playboy and Manhunt manage to
stand up against the ideology of Steve Jobs? By completely circumventing
Apple.
iPlayboy may look and feel like an iPad
app but it isn’t one. Instead of creating an actual iPad application,
Playboy created a website and optimized it for the iPad. Users access the
‘app’ via the iPad’s web browser.
The same is true for Manhunt. To access the uncensored Manhunt Mobile,
users tap the Safari icon and type m.manhunt.net.
It’s a smart move. Not only are PlayBoy and
Manhunt able to capitalize on the mass appeal and branding of the iPad but
they are able to do so without sacrificing their most significant assets:
nudity.
"Because Manhunt Mobile is a mobile site
running through the browser, there is no need to download any additional
software," says Online Buddies CEO Adam Segel.
Online Buddies is the parent company of Manhunt. "Everything you need to find guys nearby,
make new friends, get a date, or hook up instantly is on your iPad and iPhone
right now."
It’s a win for everyone, including Apple,
because they don’t have to backtrack on previous policies and yet they now
allow, in a roundabout way, pornography on the iPad.
Manhunt and Playboy’s methods offer similar
adult content providers a clear and effective model on how to get their content
on the iPad while bypassing Apple’s strict app review process: simply go around
it.
What’s next?
Well, Fleshlight COO Brian Shubin just announced plans for the
Fleshlipad, an iPad case with, you guessed it, a masturbation tool
attached. By the end of the year, guys
will mounting their iPads. Poor Steve
Jobs must be rolling in his grave.