Traveling the world is the dream of a lifetime. This dream is made even better when traveling is your job- and when, as a member of the LGBT community, you get to represent a segment of the population while exploring, demanding, and experience gay friendliness in the destinations you visit. GayTravel.com’s (http://www.gaytravel.com/) Gay Travel Guru campaign made this dream a reality for one lucky winner, as well as for the incredible finalists along the way. For Guru winner Bryan Kosarek, this dream will continue to be reality as he leaves last month’s Guru finale at Aspen Gay Ski Week to begin his gay-traveling journey around the country.
Not only is being the Gay Travel Guru an absolute dream job, but also it is the ultimate way to serve the gay community as its representative in travel. With its Guru campaign, GayTravel.com (http://www.gaytravel.com/) brought to the attention of the LGBT community the importance in engaging in gay and gay friendly travel- as well as the importance of engaging in specific LGBT oriented travel while visiting any of the world’s incredible travel destinations. GayTravel.com (http://www.gaytravel.com/) provided all of the
Guru finalists with the opportunity to expose themselves to the gay travel
community which truly gave a voice to this progressive body of travelers. The
Guru campaign unfolded over the course of six months, where applicants
submitted various forms of travel content and social mediaengagement to
best advocate for their inner Gay Travel Guru. Some of these contributions
included photos, videos, blog articles, and more. Finalist Jared reflects on
his Guru experience: "The entire process, from start to finish, was an
amazing experience. I learned a lot about about myself by venturing out of my
comfort zone. Gaytravel.com expects a lot from the Gay Travel Guru, so you must
be willing to push your boundaries to generate interesting content for viewers.
I met a lot of amazing people on this journey and made memories that I will
carry with me for the rest of my life. It was a lot of work but it was more
than worth it!"
What began for Jarred, Bryan, and all of the
other finalists as simply pressing a button to submit an application turned
into the adventure of a lifetime as the finalist pool was flown to Aspen Gay
Ski Week where an epic finale took place to crown Bryan Kosarek as the Gay
Travel Guru. The incredible Guru finale was just icing on the cake of a
legendary campaign by GayTravel.com in the attempt to bring the LGBT community
together under the umbrella of the love of travel- as well as to grant one
lucky winner the chance of a lifetime!
Joey Konecek, GayTravel.com’s Community
Director who spearheaded the Gay Travel Guru campaign, reveals essential
details about the campaign, the finalists, and the grand finale at last month’s
Aspen Gay Ski Week:
SN: What
were the main events held over the course of the Guru finale? (overview of
events basically)
JK: "The finalists were really put to the
test throughout our time in Denver and Aspen. Aside from having only 1 day to
create a video about the destination and hotel sponsors they were also asked to
sell raffle tickets, do a modeling shoot, compete in the downhill costume
contest and host parties. And if that wasn't enough they were also being
filmed throughout the week which meant doing confessionals and getting very
little time to themselves. Aside from that each finalist was also doing a
ton of social media and self promoting online and in person at Gay
Ski Week."
SN: What
about Aspen made it a great place to hold the Guru finale?
JK: "Winter in Aspen is magic! The city
is clean and beautiful and all around a great place to film."
SN: What
other cities were involved in the Guru process? Why were they chosen and how
did they contribute to the atmosphere of the entire Guru campaign?
JK: "Aside from our sponsor destinations like
Thailand, Dallas, and Key West we would really like to thank Denver, in
particular the Hotel Curtis, The Westin Denver Downtown, and the arts community
for being such gracious hosts."
SN: How did
Aspen Gay Ski Week set the stage for the finale?
JK: "We really could not have asked for a
better backdrop for the finale! Vegas was great last season, but Aspen was
the perfect setting and being Gay Ski Week made it even
better. Pamela Herr who manages the events really rolled out the red
carpet for our finalists and the gaytravel.com team. We also had
amazing participation from her staff and the board of directors such as Todd
Heimel, President."
SN: How did
the finale contribute to the atmosphere at Aspen Gay Ski Week?
JK: "The patrons and staff of Aspen Gay Ski
could not have been more accommodating. Having the cameras around made our
finalists very popular among the crowds and trust me; they ate it
up. Our team also had the opportunity to help in raising funds for amazing
non profit organizations that Aspen Gay Ski Week supports."
SN: What
were some highlights from the finale?
JK: "The finale was extremely emotional for
everyone involved. We were all a family in Aspen; the staff, the
finalists, and the camera crew all became very close over the duration of
the trip and it showed at the finale event. I personally cried my eyes out, it
was six months of hard work for everyone followed by a week of exhausting
events, tasks, and challenges, it was the end and I couldn't hold it
back. Some were happy and some were sad but for the most part they
finalists really supported Bryan in his victory."