The dance floor is about to get a little brighter. XUVO (pronounced ZOO-VOH) is an effervescent tablet that when added to vodka or rum, creates a delicious sweet drink that lights up! It actually glows under blacklight - at home or in the club.
It’s the brainchild of pop music artist Killian Wells, who created it in his recording studio. "I wanted a cocktail flavored energy drink to help fuel my creativity during long studio sessions," he says. "Then I thought, wouldn’t it be cool if I could take it one step further and get these drinks to light up?" He connected with a team of scientists and began three years of research and development to perfect the taste and desired effect.
XUVO comes in four different flavors; Neon Mojito, Electric Blue Hawaiian, Orange Buzz (Orange Creamsicle), and Cosmic Apple (a mix of Golden Apple, White Cranberry, and Ginger).
A XUVO Remix is achieved by splitting two flavor tablets in half using the tablets bisect line (like that typically seen in prescription medications). Mixing half XUVO Electric Blue Hawaiian with XUVO Neon Mojito makes a XUVO Hawaiian Mojito! The bisect line is also handy when making smaller drinks of any one flavor.
Drinks can be prepared with or without alcohol (for a "virgin" energy cocktail) and there are only 8 calories and 3 grams of carbs per serving. XUVO is sugar-free, gluten free, and vegan.
"I want people to be able to go into a club and ask for a XUVO and vodka," says the ambitious young entrepreneur. He sees the product in major grocery, liquor, and convenience stores, as well as bars, airlines, and even bowling alleys to compliment cosmic bowling.
"When I was developing XUVO, I asked friends to be guinea pigs. When a lot of them offered me crazy amounts of money to buy samples - as if I were a drug dealer – that’s when I knew I was on to something," he laughs. He is currently raising funds to launch the product via Indiegogo (http://www.xuvo.co/igg).
