You can call it what you want but Priape’s new summer collection is hitting the streets soon and is already creating a buzz. With the Summer 2010 catalogue's hot selection of swim trunks, underwear, tops and bottoms, the temperature is rising and you’ll be in charge at the pool, at the beach and in the bedroom. Featured trendy brands, such as HOM, Gregg, AussieBum, Diesel, Good Boy Gone Bad, Calvin Klein and Jack & Jones will help you show off your best assets. Priape is also introducing several news lines of mens wear this summer. Brazil Carioca, Andrew Christian, Timoteo are but a few of the new lines of sexy clothing that will turn heads.

Shot entirely on location in Puerto Vallarta, the catalogue is fresh, colourful and manly. A real summer road trip feeling with all types of guys in mind. It’s time to get wet and wild. Pack your bags and hitch that ride to a summer of fun!

Founded in 1974, Priape has grown to be Canada’s largest retailer for gay and bisexual men. Priape owns and operates a number of retail stores specializing in DVDs and books, trendy and sexy men's clothing, leather and fetish wear, sex toys and many other products that appeal to the male consumer. Priape stores opened in Toronto in 1993, in Calgary in 2004 and in Vancouver in 2005. It opened its first store in Montreal in 1974. Priape has also been operating a successful worldwide on-line business since 1996.