Ellen DeGeneres Announced as the New Face of CoverGirl and Olay Simply Ageless Foundation
December 10, 2008 – Toronto, ON
Beauty giant CoverGirl cosmetics recently announced that the Brand had selected Ellen DeGeneres as its newest celebrity Cover Girl. Today, the company announces that DeGeneres will be the spokesmodel for the company’s newest product introduction, CoverGirl and Olay Simply Ageless Foundation. As a new generation of anti-aging makeup, Simply Ageless stays suspended over fine lines and wrinkles, making them look less noticeable and providing beautifully flawless-looking skin. Formulated with Olay’s Regenerist serum and the best technological advancements in beauty and skincare, the new age-defying foundation has been clinically shown to positively impact the healthy look of the skin for improved skin appearance over time. Now, women no longer have to make sacrifices in end look and skin condition to obtain full coverage.
This is the first beauty campaign for the comedienne and Emmy award winning talk show host, whose famous face debuts in the brand’s new print and television advertisements as of January 2009.
“I’m thrilled to be a CoverGirl,” said DeGeneres. “I’ve been practicing in my bathroom mirror for years...Now finally, you’ll all be able to see it.”
“Ellen is a quintessential CoverGirl. She is smart, confident, and natural, with a beauty and down-to-earth personality that fits perfectly with what CoverGirl represents,” said Esi Eggleston Bracey, vice president and general manager, Global Cosmetics, Procter & Gamble Beauty. “She’s a woman living her fifties with verve and a zest for life that is truly uplifting. She is also a woman who knows first-hand from her daily sessions in the makeup chair preparing for her national television show that many foundations – even expensive department store brands – can actually make you look older. We developed CoverGirl and Olay Simply Ageless for all the women just like Ellen who told us they’re looking for quality products that help them look and feel beautiful at any age.”
The secret behind CoverGirl and Olay Simply Ageless Foundation is a solid emulsion technology that allows the foundation to stay suspended over skin’s imperfections. As it is applied, the unique Simply Ageless formula works with the skin’s temperature to transform the foundation from a cream to a liquid on contact. The liquid then forms an “invisible suspension system” that floats over the surface without gathering in lines, making imperfections seem to virtually disappear. The CoverGirl and Olay formulas work together to balance skin’s textural and colour variations in order to provide a smooth, even-looking finish.
DeGeneres’ partnership with CoverGirl is the latest chapter in a high-profile career that began in stand-up comedy and evolved to the small screen, where she has been entertaining and inspiring audiences for more than two decades. On and offscreen, DeGeneres is also a passionate philanthropist who gives generously of her time and talent to support causes ranging from pet welfare to Hurricane Katrina relief.
Since its introduction in 1961, the CoverGirl brand has been a pioneer in celebrating women’s inner and outer beauty, and their drive to look and be their best selves. The long list of famous CoverGirl spokespersons has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims, and its current roster of CoverGirls includes the dynamic Queen Latifah, Rihanna, and Drew Barrymore.
GLISA International Applauds Recent Actions to Combat Homophobia in Sport and Call to End Discrimination Based on Sexual Orientation and Gender Identity
December 17th, 2008
The past two weeks have been marked by significant achievements in the fight against homophobia in sport and the quest for equal rights for the LGBT community.
On November 28, 2008, the UK Rugby Football League was the first professional sports league to sign on to Stonewall’s campaign against homophobia. The campaign will include posters proclaiming “Some People are Gay. Get over it!” and the formation of a RFL task force to support diversity initiatives in the workplace. Read more at: http://www.guardian.co.uk/sport/2008/nov/28/rugby-league-gay-rights-rfl-stonewall
On December 4, 2008, the Dutch ministers for Gay emancipation and Sports, signed an alliance with several straight and gay sport organizations in The Netherlands to kick off the ‘Gay & Straight Alliance’ (GSA), to promote discussion and social acceptance of homosexuality in sports.
On December 11, 2008, the International Gay and Lesbian Human Rights Commission released a statement noting the upcoming address on Sexual Orientation and Gender Identity at the United Nations General Assembly. This address will be the first of its kind and is supported by 50 nations around the world. The address will mark the 60th anniversary of the UN Declaration on Human Rights and calls for the eradication of human rights abuse based on gender identity and sexual orientation. Read the press release here: http://www.iglhrc.org/site/iglhrc/section.php?id=5&detail=908
GLISA International is committed to building a global LGBT sporting community that is free from homophobia. GLISA supports these recent efforts. For more information visit www.glisa.org
