SEPHORA Canada is commited to helping Calgary "Beauty Together" and protect Calgarians’ skin from the harsh winds and sub zero temperatures with the grand reopening of their store in Calgary’s largest shopping mall, CF Chinook Centre. The newly expanded CF Chinook Centre SEPHORA store will be the third location in Canada to feature SEPHORA’s exciting and game-changing BEAUTY TIP WORKSHOP concept, where digital technology and beauty services fuse together. SEPHORA’s innovative TIP concept stands for "Teach, Inspire, Play." The TIP tables that host the BEAUTY TIP WORKSHOP will result in a truly revolutionary shopping experience where modern day beauty enthusiasts of all ages can learn beauty tips and skincare regimes to save wind-burned skin. The new concept store will also offer new and exciting brands like Fenty Beauty, La Mer and Jo Malone London to name a few.
Boasting over 7000 square feet of modern design, the retailer will continue to offer the most prestige beauty experience on the market, worldwide.
SEPHORA CF Chinook Centre will offer clients many new exciting features and services including :
BEAUTY TIP WORKSHOP TABLE
At the heart of the new store concept is the BEAUTY TIP WORKSHOP that brings the teach, inspire, and play approach to life. This new beauty space is paramount to a completely rethought in-store experience. The Workshop consists of an area for up to 10 clients to learn via group beauty classes led by Sephora experts, gain self-guided access to tutorials using iPad stations, or to gather inspiration from The Beauty Board, SEPHORA’s own shop-able gallery that showcases user-generated content via a large digital screen. Each station is equipped with its own product, iPad, USB port and wifi, so clients can play, browse and share looks on the digital screen and online, right from their seat.
Beauty Classes at the TIP table (to debut March 26th):
27 targeted instructional sessions per week with demonstrated technique and applications ranging from 45 to 90 minutes in length
11 different class topics that rotates weekly
Each session is followed with a shopping session, accompied by a coach
Self-Guided Tutorials:
The option to learn how to: Correct & Conceal, Contour & Highlight, Shape Brows or Perfect Lips
Session length is up to the client
Includes interactive video and imagery
Virtual Artist Try-on & Tutorials
Virtual Artist Lip & Lash try-on parallels our Sephora App Virtual Artist Experience
Tutorials include: Nighttime Smoky Eye and Eyeliner 3 ways
Each step has animated instructions and virtual try-on. See each step before doing it.
Signing up for a beauty class:
To book a Beauty Class please visit Sephora.ca/BeautyStudio
Sign ups can also be made directly in store; at the Beauty TIP Workshop Table using the ipad stations.
SKIN FIT
SEPHORA CF Chinook Centre will now offer Skin FIT at the 4 seats Skincare Studio. A uniquely elevated experience, the personalized 60 minute service includes four parts: an exfoliating peel, mask, and serum-infusing oxygen facial, a hand and face massage followed by a customized skincare routine recommendation based on the individual's unique skin type. Available by appointment or walk-in, Skin FIT is complimentary with a minimum purchase of $75.
BEAUTY STUDIO
Brand new look and feel with adjustable ‘mood lighting’ and 12 spacious stations for clients to experience personalized services such as complimentary or customized make over.
EXCLUSIVE IN-STORE SERVICES: Put your best face forward with drop-in services
Transform your look in minutes. Receive a complimentary Mini Makeover at the SEPHORA Beauty Studio with our experts or a Mini Facial at the Skincare Studio.
Take advantage of fast, fun, and flawless brow-touch ups from the arch experts at the Benefit Brow Bar. Wax, tweeze, or tint your way to brows that say wow.
BEAUTY BRANDS
New and exclusive beauty brands such as : Fenty Beauty, Huda Beauty, Natasha Denona, Farmacy, Herbivore and Ouai Haircare .
Colour cosmetics including Becca, It Cosmetics, Milk, Make Up For Ever, Tarte, Bite Beauty, Anastasia Beverly Hills, Hourglass, Kat Von D Beauty, Cover FX Marc Jacobs Beauty, and SEPHORA COLLECTION.
Innovative skincare and hair care brands including La Mer, Drunk Elephant, Josie Maran, Boscia, First Aid Beauty, Fresh, Glamglow, Kate Somerville, LANEIGE, OLEHENRIKSEN, Murad, Peter Thomas Roth,IGK, Bumble and Bumble, and Living proof.
Fragrance offerings from Jo Malone London, Atelier Cologne, NEST Fragrances, Maison Margiela, Juliette Has A Gun, TOM FORD Private Blend Collection and Hermès.
TEACH, INSPIRE, AND PLAY WITH EXCLUSIVE TECHNOLOGY:
SEPHORA’s Innovation Lab creates the next generation, first-to-market tools to help find the perfect product for every client’s needs. These include:
SEPHORA SKINCARE IQ
Address all your facial skincare needs in one stop! SEPHORA SKINCARE IQ is the most comprehensive retail technology to address clients’ skincare concerns faster, smarter and simpler. Utilizing touch-screen technology, SEPHORA SKINCARE IQ aids the skincare consultation process by addressing common skin concerns through a series of deductive questions, simplifying the product selection process by cross-referencing each SEPHORA store’s full skincare assortment of up to 1,200 products across 60 brands.
FRAGRANCE IQ
This all-in-one service helps you find and identify the scents you adore. Simply answer a few questions to receive recommendations that are based on your preferences or the perfumes you already wear—plus, learn about the scent families and notes you’re drawn to the most.
SEPHORA + PANTONE COLOR IQ for Foundation, Lip and Concealer
SEPHORA + PANTONE COLOR IQ, the most advanced foundation matching service available in Canadian beauty retail. Using Pantone’s colour capture device, SEPHORA + PANTONE COLOR IQ measures three areas of the skin and assigns an official PANTONE® SkinTone™ number to precisely offer a match among Sephora’s selection of 1,900+ foundations, 400 concealers and 3,500 lip shades.
SEPHORA VIRTUAL ARTIST
A revolutionary new addition to learning with SEPHORA on desktop or mobile, that allows users to digitally try on over 3,000 lip colours, 90 false eyelashes and learn new looks with virtual tutorials like nighttime smoky eye and eyeliner three ways, anywhere, at any time. Available today for download on the SEPHORA App on iTunes.com, or at SEPHORA Virtual Artist on desktop, it is the latest in a series of digital innovations pioneered by the SEPHORA Innovation Lab to customize the beauty retail experience.
SEPHORA CF Chinook Centre
6455 MACLEOD TRAIL SW, Unit 1212, Calgary
Store Hours: Mon-Sat: 9:30 am to 9:00 pm / Sun: 11:00 am to 7:00 pm
