
J.P. Wiser's Old Fashioned Whisky Cocktail
Corby Spirit and Wine is thrilled to introduce an exciting new product just in time for summer: J.P. Wiser's Old Fashioned Whisky Cocktail. This product aims to bring the experience of the classic whisky cocktail from behind the bar to more convenient occasions at home.
"With the help of Canadian bartenders, we sought out the perfect Old Fashioned," says Dr. Don Livermore, Master Blender. "While an Old Fashioned seems like a simple cocktail with basic ingredients, it can also be tricky to match the right whisky with simple syrup, sweet orange, and bitters. With the J.P. Wiser's Old Fashioned, we were determined to match all the ingredients in the right proportion."
According to Google Trends1 and Drinks International2, the Old Fashioned is the World's Best-Selling Classic Cocktail for the fourth straight year and the #1 searched whisky cocktail on Google over the past twelve months.
"Our research shows that more Canadians are wanting to experience the Old Fashioned beyond the traditional bar setting," says Sam Jacobs, Canadian Whisky Brand Manager, Corby Spirit and Wine. "We believe we're changing the cocktail game by providing an easy solution for consumers to make consistent classic cocktails at home for friends and family."
How to serve J.P. Wiser's Old Fashioned Whisky Cocktail in three easy steps:
1. Pour over ice.
2. Stir.
3. Add an orange peel. (optional)
J.P. Wiser's Old Fashioned Whisky Cocktail will be available across Canada:
British Columbia / Alberta / Newfoundland / Manitoba: July 2018
Saskatchewan / Ontario: August 2018
Quebec: October 2018
1 DRINKS INTERNATIONAL: THE WORLD'S BEST-SELLING CLASSIC COCKTAILS 2018
2 GOOGLE TRENDS, MARCH 16, 2018
About J.P. Wiser's
Founded in 1857, J.P. Wiser's Canadian whiskies are known for being blended with exacting care and aged to perfection in white oak barrels. Whiskies are created and bottled in Windsor, Ontario at Hiram Walker & Sons – one of the largest distilleries in North America. For more information, visit jpwisers.com or check out J.P. Wiser's new distillery experience to learn about the history of Canadian history and the craft of making it. Purchase tickets here: jpwiserstour.ca/
