Circulation & Distribution

Controlled Print Circulation

We use a controlled circulation method as our primary means of reaching our audience. New and loyal readers can pick up the magazine at no cost to them, at a wide selection of locations in downtown Calgary and across Alberta.

Monthly Print Quantity

2,000 - 3,000 copies

Guaranteed Circulation

2,000 copies

Bonus Circulation

Up to 1,000 copies

We guarantee that no less than 2,000 copies will be in circulation every month. As an advertiser, this is all that you pay for. However, our vibrant and active community offers special events, trade shows, dances, competitions, etc., that we utilize as opportunities for bonus distribution (see our Publishing Schedule for more information).

Our readers value our product, often collecting magazines or keeping them around for future reference for many months afterward. This results in additional exposure for advertisers.

Online Circulation

Every month, we make a complete copy of the print magazine available in electronic (PDF + ISSUU.com flipbook) format on our website, alongside of an interactive web version, at no additional cost to our advertisers or our readers. We are also the #1 most read Canadian LGBT Publication on ISSUU.com. This “online edition” offers additional perks and special features to help you get a return on your advertising.

This sets us apart from most other LGBT publications which rely on fewer method of distributing their editions online. By providing so many options for readers, we ensure accessibility for a wider range of devices, and thus reach a wider range of readers.

Print & Online Subscriptions

We know that Gay, Lesbian, Bisexual, and Trans individuals in Alberta value their privacy, and many are reluctant to have a gay publication arrive at their door each month.

So while we offer paid print subscriptions for the convenience of a small number of individuals in remote areas or outside of the province, we know that paid distribution is not an effective way to reach our audience.

Instead, we currently provide FREE online subscriptions to approximately 16,000 subscribers through the GayCalgary.com website, Facebook, and Twitter.

Readership

For a local magazine we reach an astounding number of people, not only Gay, Lesbian, Bisexual or Trans, but also straight individuals who are supportive of, and are interested in, LGBT issues and perspectives.

Readers Per Copy

4.9*
* Source: PMB 2009

Print Readership

9,800

2013 Average Monthly PDF Downloads

75,000

2013 Average Monthly ISSUU Views

105,000

2013 Average Website Article Views

130,000

Estimated Total Readership

319,800
(Not including Bonus Circulation)

How We Compare

GayCalgary Magazine is a highly cost-effective means of reaching an audience that no other publication in our province specifically caters to.

You can use our Cost Per Thousand (CPM) statistic to compare us to other publications across Canada.

CPM to Reach Alberta Readers

Considering Print Only: $690.00
Considering Print + Web: $4.32

Print Distribution

Due to the trend of our readership opting to read us online over picking up print copies, we currently distribute print copies only to a handful of high-traffic locations in Calgary, Edmonton, Lethbridge, and Red Deer. We also give out print copies at GayCalgary® sponsored community events and trade shows throughout the year, and send copies to select LGBT community centres across Canada.

Weekly Member Newsletter

Every week we send out a newsletter to over 16,000 digital subscribers via e-mail and social media, containing a summary of new articles, news releases, prize draws, and more.