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GayCalgary® Magazine

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DevaDave

The positive message within the salon, boutique and new eatery

Business Spotlight by David-lee Gauthier (From GayCalgary® Magazine, November 2015, page 24)
DevaDave: The positive message within the salon, boutique and new eatery
Image by: GayCalgary Magazine
DevaDave: The positive message within the salon, boutique and new eatery
Image by: GayCalgary Magazine
DevaDave: The positive message within the salon, boutique and new eatery
Image by: GayCalgary Magazine
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In this day and age we live in a world defined by the spotlight. North American superstars are taking over our televisions, news media and charitable organizations. When are we, as individuals, inside our recognized communities, taking a step forward to have our ideas heard, and improving our sense of self-worth?

One local gay advocate, Dave Richards, owner and operator of DevaDave’s boutique and salon, is stepping up his responsibilities and turning the tables right here in Calgary.

Having a sense of self-worth, and reaching out to the community at large, gives us all the ability to improve community support and to acknowledge that all our voices are being heard. DevaDave: we hear you loud and clear and take Pride in helping make your goals a reality.

In 1995, Richards began his transformation into who we all know and love as DevaDave, drag diva extraordinaire, and performing artist. He takes his craft seriously and continues to promote self-worth and education inside the gay, straight and transgender community.

Calgary’s Next Drag Superstar, hosted by RuPaul winner Sharon Needles and Cowboys Nightclub, was an honour and unexpected win for Richards. "It was overwhelming," he said in our interview. The experience gave him a sense of community and appreciation for all the incredible support he received. His intention was never to win; it was to have the opportunity to step out of his comfort zone and be "a gay man in drag performing in front of other gay men, lesbians, transgender, straight men and woman."

Now, retired since September 2014, his focus is on being a father to his two-and half-year-old son, which brings him the most joy out of life. "It’s hard – very hard – but it’s fun. I have to stay very organized. I have great daycare and a nanny, which helps." He goes on to say quality time with his son is extremely important, and he looks forward to bedtime, which includes daily hygiene, reading and watching television.

In 2004, we celebrated the opening of DevaDave Boutique and Salon on 4th Street. The boutique specializes in wigs, make-up and accessories, alongside women’s and men’s underwear and shoes. His smart business sense and appealing selection makes the boutique a definite go-to for people from all walks of life. Moving locations was ambitious and needed drive. The help of fresh staff, with their new input and social media skills, made it possible. Located at 810 Edmonton Trail NE, Calgary, for the last seven years, DevaDave’s isn’t moving anytime soon, and continues to grow through word of mouth within the community, Facebook, Twitter and Instagram.

It’s now 2015 and Richards is taking on even more with his new restaurant and bar, Le Ber, location to be announced. Stemming from his experience in Paris, France, he wants this establishment to feel welcoming and enjoyable for all patrons. It includes a patio with ample seating, an exciting menu, and drink specials. His ability to please and entertain will make this venue a serious attraction and will encourage people – night after night – to sit, chat, eat, drink, laugh, love and put down their cell phones, look each other in the eye, and enjoy the moment.

Everything is moving forward as planned. Richards wants everyone, including the young LGBT community, to realize how important it is to sit down, sit close, and set realistic intentions on communication, relationships, a home, a job – and to know that it’s not impossible to achieve. "It’s so important to plan for the future surround yourself with people who are smarter than you, and find friends who will elevate you – people who have self-worth. Don’t let anyone bring you down."

His words expressed integrity, and a healthy outlook for us all. I personally am grateful to have had the opportunity to interview him.

I encourage you to take the time to visit DevaDave’s boutique. Learn some new tricks of the trade while educating yourself inside the store. Get a new haircut, or some new underwear; get that wig you have wanted to buy and, hey, spoil yourself with a new pair of shoes. Plus you can look forward to the grand opening in three weeks of Le Ber restaurant and bar. Keep your eyes, mouth and heart open to great people, delicious food, and welcoming conversations.


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